Iconic Branding Initiative

Byadmin May 19, 2022May 19, 2022

Project Description

Our Role:

Strategic/Business Advising
Working with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include:

Concept Development
Hospitality/Tourism
Healthcare
Education & Research
Entertainment
Retail & Wholesale
Consumer Products
Food & Beverage

Our Business Partner:

Celestica Limited

Hospitality | Projects

Raffles Hotel and Resorts, Singapore
Byadmin May 19, 2022May 19, 2022

Project Description Our Role:Strategic/Business AdvisingAdvised on leveraging of brand equityOur Business Partner:Raffles Hotels and Resorts, Colony Capital LLC

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F&B | Projects

Development of Food & Beverage Concepts & Companies
Byadmin May 19, 2022May 19, 2022

Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…

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Financial | Projects

Long Term Financial Initiatives, Cambodia
Byadmin May 19, 2022May 19, 2022

Project Description Our Role:Strategic/Business AdvisingCollaborating with Credit Suisse and the Royal Government of Cambodia in bringing to realization future financial initiatives that will assist the government and the people of Cambodia in increasing the economic wellbeing of the country and its long term sustainability Our Business Partner:Credit Suisse

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Hospitality | Projects

Raffles Hotel and Arcade, Singapore
Byadmin May 19, 2022May 19, 2022

Project Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…

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Hospitality | Projects

Hotel Majapahit, Surabaya, Indonesia
Byadmin May 19, 2022May 19, 2022

Project Description Our Role:Conceptualization and Strategic/Business AdvisingRe-conceptualization, restoration and redevelopment of this entire historic grand hotel property, one of Indonesia’s national monuments; to be repositioned beyond the core attributes of accommodations, meeting/function areas, food and beverage concepts, destination spa and fitness center, well into the 21st century. Our Business Partner:CCM Holdings, Indonesia

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Hospitality | Projects

Hospitality Project, Chengdu
Byadmin May 19, 2022May 19, 2022

Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC

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Project Description

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