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International Credit Rating, Cambodia
Project Description Our Role:Strategic/Business AdvisingCollaborated with Credit Suisse and Cambodia’s Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor’s and B2 ratings for foreign currency and local…
Raffles Hotel and Arcade, Singapore
Project Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
Iconic Branding Initiative
Project Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
Three On The Bund, Shanghai / House of THREE
Project Description Our Role:Strategic/Business AdvisingAssisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be ‘Best of Breed’ and sustainable as a ongoing business…spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier…
Hospitality Project, Chengdu
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
Development of Mixed use Hotel / Hospital / Commercial Concept
Project Description Our Role:Conceptualization of Non-Medical Area and Strategic/Business AdvisingRepresenting the largest individual shareholder of a mix use complex; consisting of a private hospital, medical suites, hotel and related businesses. RCHI and Creo Lifestyle are spearheading the hospitality, conference and commercial segments of the development. Located in Singapore, to be operational by end 2011. Our Business…