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Iconic Branding Initiative
ByadminProject Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
Hotel Majapahit, Surabaya, Indonesia
ByadminProject Description Our Role:Conceptualization and Strategic/Business AdvisingRe-conceptualization, restoration and redevelopment of this entire historic grand hotel property, one of Indonesia’s national monuments; to be repositioned beyond the core attributes of accommodations, meeting/function areas, food and beverage concepts, destination spa and fitness center, well into the 21st century. Our Business Partner:CCM Holdings, Indonesia
Other projects
ByadminOTHER PROJECTS INCLUDE: Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor Celestica Holdings Ltd – Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
Hospitality Project, Chengdu
ByadminProject Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
Development of Food & Beverage Concepts & Companies
ByadminProject Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…
Raffles Hotel and Arcade, Singapore
ByadminProject Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
