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Iconic Branding Initiative
Project Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
Hotel Majapahit, Surabaya, Indonesia
Project Description Our Role:Conceptualization and Strategic/Business AdvisingRe-conceptualization, restoration and redevelopment of this entire historic grand hotel property, one of Indonesia’s national monuments; to be repositioned beyond the core attributes of accommodations, meeting/function areas, food and beverage concepts, destination spa and fitness center, well into the 21st century. Our Business Partner:CCM Holdings, Indonesia
Hospitality Project, Chengdu
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
Three On The Bund, Shanghai / House of THREE
Project Description Our Role:Strategic/Business AdvisingAssisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be ‘Best of Breed’ and sustainable as a ongoing business…spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier…
Development of Food & Beverage Concepts & Companies
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…
International Credit Rating, Cambodia
Project Description Our Role:Strategic/Business AdvisingCollaborated with Credit Suisse and Cambodia’s Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor’s and B2 ratings for foreign currency and local…