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ByadminProject Description Our Role:Strategic/Business AdvisingAssisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be ‘Best of Breed’ and sustainable as a ongoing business…spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier…
Iconic Branding Initiative
ByadminProject Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
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ByadminOTHER PROJECTS INCLUDE: Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor Celestica Holdings Ltd – Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
International Credit Rating, Cambodia
ByadminProject Description Our Role:Strategic/Business AdvisingCollaborated with Credit Suisse and Cambodia’s Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor’s and B2 ratings for foreign currency and local…
Raffles Hotel and Arcade, Singapore
ByadminProject Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
Development of Food & Beverage Concepts & Companies
ByadminProject Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…
