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Development of Food & Beverage Concepts & Companies
ByadminProject Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…
Hospitality Project, Chengdu
ByadminProject Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
Iconic Branding Initiative
ByadminProject Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
Other projects
ByadminOTHER PROJECTS INCLUDE: Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor Celestica Holdings Ltd – Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
International Credit Rating, Cambodia
ByadminProject Description Our Role:Strategic/Business AdvisingCollaborated with Credit Suisse and Cambodia’s Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor’s and B2 ratings for foreign currency and local…
Raffles Hotel and Arcade, Singapore
ByadminProject Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
