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Iconic Branding Initiative
Project Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
Other projects
OTHER PROJECTS INCLUDE: Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor Celestica Holdings Ltd – Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
Raffles Hotel and Arcade, Singapore
Project Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
International Credit Rating, Cambodia
Project Description Our Role:Strategic/Business AdvisingCollaborated with Credit Suisse and Cambodia’s Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor’s and B2 ratings for foreign currency and local…
Hotel Majapahit, Surabaya, Indonesia
Project Description Our Role:Conceptualization and Strategic/Business AdvisingRe-conceptualization, restoration and redevelopment of this entire historic grand hotel property, one of Indonesia’s national monuments; to be repositioned beyond the core attributes of accommodations, meeting/function areas, food and beverage concepts, destination spa and fitness center, well into the 21st century. Our Business Partner:CCM Holdings, Indonesia
Raffles Le Royal, Phnom Penh; Raffles Grand Hotel D’Angkor, Siem Reap
Project description Our Role:Strategic/Business AdvisingRepresenting Kingdom Hotel Investments in the share transfer, lease agreements negotiations and in dealing with the Cambodian government to obtain approvals for the purchase/transfer of the two properties Our Business Partner:Kingdom Hotel Investments and Raffles Hotels and Resorts