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Raffles Hotel and Resorts, Singapore
Project Description Our Role:Strategic/Business AdvisingAdvised on leveraging of brand equityOur Business Partner:Raffles Hotels and Resorts, Colony Capital LLC
Development of Food & Beverage Concepts & Companies
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…
Other projects
OTHER PROJECTS INCLUDE: Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor Celestica Holdings Ltd – Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
Hospitality Project, Chengdu
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
Raffles Hotel and Arcade, Singapore
Project Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
Development of Mixed use Hotel / Hospital / Commercial Concept
Project Description Our Role:Conceptualization of Non-Medical Area and Strategic/Business AdvisingRepresenting the largest individual shareholder of a mix use complex; consisting of a private hospital, medical suites, hotel and related businesses. RCHI and Creo Lifestyle are spearheading the hospitality, conference and commercial segments of the development. Located in Singapore, to be operational by end 2011. Our Business…