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Hospitality Project, Chengdu
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
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Three On The Bund, Shanghai / House of THREE
Project Description Our Role:Strategic/Business AdvisingAssisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be ‘Best of Breed’ and sustainable as a ongoing business…spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier…
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International Credit Rating, Cambodia
Project Description Our Role:Strategic/Business AdvisingCollaborated with Credit Suisse and Cambodia’s Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor’s and B2 ratings for foreign currency and local…
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Petit Palais Hotel & Spa & Retreats; Phnom Penh, Cambodia; Bali, Indonesia and Sichuan Province, China
Project Description Our Role:Hotel Management and Marketing, Conceptualization, Capital Structuring, Strategic AdvisingDevelopment, management and ownership of a total environment tourism concept, undertaken as extensions of the Petit Palais branding in urban and resort destinations.Our Business Partner:Under various stages of discussion/development with select high net worth individuals and private equity firms
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Iconic Branding Initiative
Project Description Our Role:Strategic/Business AdvisingWorking with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include: Concept Development Hospitality/Tourism Healthcare Education & Research Entertainment Retail & Wholesale Consumer Products Food & Beverage Our Business Partner:Celestica Limited
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Raffles Hotel and Arcade, Singapore
Project Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…