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Hospitality Project, Chengdu
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementLocated in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo’s Lodges and Retreats branding strategy. Our Business Partner:Chengdu Culture & Tourism Development Group LLC
Raffles Hotel and Resorts, Singapore
Project Description Our Role:Strategic/Business AdvisingAdvised on leveraging of brand equityOur Business Partner:Raffles Hotels and Resorts, Colony Capital LLC
Raffles Hotel and Arcade, Singapore
Project Description Our Role:Conceptualization and Strategic/Business AdvisingAs the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon. The strategic objective being to reiterate the premier…
Three On The Bund, Shanghai / House of THREE
Project Description Our Role:Strategic/Business AdvisingAssisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be ‘Best of Breed’ and sustainable as a ongoing business…spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier…
Other projects
OTHER PROJECTS INCLUDE: Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor Celestica Holdings Ltd – Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
Development of Food & Beverage Concepts & Companies
Project Description Our Role:Conceptualization and Strategic/BusinessAdvising/Operational Marketing ManagementConceptualizing, menu planning, developing business and roll out plans, for a new chain of ‘Fast Casual’ restaurants. First outlet to open in Singapore by 4th quarter of 2009. Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in…