Raffles Hotel and Arcade, Singapore
Project Description
Conceptualization and Strategic/Business Advising
As the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon.
The strategic objective being to reiterate the premier positioning of the Raffles Hotel complex as the center of the historic/urban/ tropical lifestyle oasis, that is modern Singapore. The initial focus being on the re-conceptualization of the Raffles Hotel Arcade facilities, while also including a review of the food and beverage and lifestyle facilities located within Raffles Hotel itself.
As the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon.
The strategic objective being to reiterate the premier positioning of the Raffles Hotel complex as the center of the historic/urban/ tropical lifestyle oasis, that is modern Singapore. The initial focus being on the re-conceptualization of the Raffles Hotel Arcade facilities, while also including a review of the food and beverage and lifestyle facilities located within Raffles Hotel itself.
Fairmont Raffles Hotels International Inc
